July 12, 2026•By Elena Rostova, Infrastructure Lead

Mastering BIMI: How Brand Indicators Boost Inbox Visibility and Trust

What is BIMI?

Brand Indicators for Message Identification (BIMI) is an open email specification that allows domain owners who have deployed strict DMARC authentication to display their official trademarked logo next to incoming messages in supporting email clients.

Why Implement BIMI?

Increased Open Rates: Visual brand recognition in crowded inboxes drives higher user engagement and trust.

Verified Blue Checkmarks: Inbox providers like Gmail award verified blue checkmarks to senders with BIMI and VMC certificates.

Enforces DMARC Compliance: Forces your organization to maintain strong email security standards as a prerequisite.

Prerequisites for BIMI Deployment

1. Enforced DMARC Policy:

2. SVG Tiny Portable/Secure (SVG Tiny PS) Logo:

3. VMC (Verified Mark Certificate):

4. Publish BIMI DNS TXT Record: